newdigi
newdigi
Two outcomes drive this whole thing: corporate sponsorship dollars into Pan Am Place ahead of Pan Am Games on June 13, and signups on the Real Man Boxing 2.0 waitlist ahead of the next cohort launch. Everything in this proposal is pointed at moving those two numbers.
Corporate fundraising lives on LinkedIn. The people who can write a $5,000 or $25,000 sponsor check for Pan Am Place are Winnipeg business owners and professional decision-makers, and those people spend their working attention on LinkedIn — not Instagram, not Facebook, not cold email. That's the channel this campaign runs on.
Sue is the multiplier. Her account already moves real business in Winnipeg. Posting as a co-founder duo means your new account rides her warm reach while building its own in parallel. She leads the announcements, you lead the founder voice and the resident stories, both of you cross-share and tag. One account plus one account ends up worth more than two, because every cross-share doubles the surface area on both sides.
June 13 is the anchor. Pan Am Games is the one moment on the 2026 calendar when the whole story — the cause, the community, the people — lands in one place. Running the campaign toward it means every post and every piece of content has a reason to exist right now. After the event, we have real content, real numbers, and the story carries into the back half of the year.
Real Man Boxing is the other campaign inside this engagement. The RMB 2.0 waitlist is already open — the job of this thread is to keep feeding it. A steady, lower-volume LinkedIn cadence about 1.0 and where 2.0 is heading, running over several months until the next cohort launches, with every post pointing back to the waitlist so the audience keeps building in the meantime.
The content pipeline is already in motion. Danny and Dylan are capturing real photography and video at Pan Am Place over the next month or two, on top of the library from last year's shoots. That gives this campaign a steady stream of genuine material to pull from — and multiple channels to push it through: your LinkedIn, Sue's LinkedIn, the established Pan Am Boxing Club accounts I already run, and (if we activate it) the Pan Am Place business LinkedIn itself. More channels in play means more sponsor dollars in front of Winnipeg businesses and more eyes landing on the RMB 2.0 waitlist.
Pan Am Place: the first two weeks are lighter than you'd expect because the campaign page is mostly already built — Pan Am Games event lane, year-round sponsor tiers, tax receipt language, mobile and desktop both clean. From there we have two ways to ship it, and the tradeoff is worth being straight about. Option 1: a dedicated campaign page inside the existing panamplace.com — quick to deploy, no ongoing website commitment, Chris and the current team keep running the rest of the site. Option 2: a full redesign of panamplace.com, replacing the current site entirely. The tradeoff on Option 2 is that I become the ongoing website manager for Pan Am Place after launch. My recommendation is Option 2 — the current site is dated and not optimized for donations, and the same-day update cycle (you tell me, it ships, versus waiting on Chris's team for edits) is a meaningful operational improvement on top of the redesign itself. On the LinkedIn side, your voice gets written down as a short reference doc, the first three or four posts for your account get drafted for your sign-off, and the cross-share rhythm with Sue's account gets set up.
RMB: the first post anchors on the Global News video that aired about Real Man Boxing — the strongest existing asset for introducing the program to your LinkedIn network, and a proper public-facing starting point for the wrap-up thread. From there the monthly cadence is locked so the thread is ready to ship alongside the first Pan Am Place posts — every post linking to the 2.0 waitlist, which is already live.
Pan Am Place: the work settles into a weekly beat. Posts go up on your account — founder story, resident impact, sponsor asks, and the Pan Am Games push — all drafted for your sign-off, and pulling directly from the real photography and video Danny and Dylan are capturing on the ground. Sue's account runs in parallel, leading the big announcements and cross-sharing yours. Inbound DMs get handled in real time on both accounts. Every Friday you get a short recap of what landed.
RMB: the thread runs in the background at its own pace — one or two posts a month on your LinkedIn drawing on the video and photo content Danny and Dylan are already capturing, thought leadership on the Real Man Boxing program itself, updates on when the next cohort is lining up, and testimonials from past participants when we have them. Every post links back to the 2.0 waitlist. Lower volume than Pan Am Place so it doesn't compete for attention.
The whole campaign collapses into one night. The week leading in gets a daily LinkedIn push — countdown posts, team spotlights, resident stories. On the day, I coordinate content capture with Danny — interviews with you and Sue, resident stories from anyone willing to tell theirs, the energy of the event, sponsors showing up. The event gets covered live through posts and stories. Within 48 hours, the recap post goes out, sponsors get tagged, thank-yous go out, and the numbers get shared publicly. That one night produces the content library we repurpose for the rest of the year.
Pan Am Place: the content captured at Pan Am Games gets edited and rolled out across your LinkedIn and Sue's. The landing page gets refreshed with real numbers from June 13. The story shifts from build-up to proof — what happened, what it added up to, and where it's pointed next.
RMB: the thread keeps going on its own cadence. The audience continues to build around the 2.0 waitlist while the story of 1.0 stays in front of your LinkedIn network.
All three are flat monthly retainers, month-to-month. Invoiced at the start of each month in CAD. No hourly billing, no surprise line items.
Both campaigns on your personal LinkedIn. The Pan Am Place weekly push (founder story, sponsor asks, Pan Am Games content) and the Real Man Boxing monthly thread anchored on the Global News video, thought leadership on the program, cohort updates, and participant testimonials — all linking to the 2.0 waitlist.
Plus the Pan Am Place campaign landing page shipped as a sub-page on the existing panamplace.com, Pan Am Games content capture coordination with Danny and Dylan, sponsor letter, printable one-pager, inbound DMs, and weekly recap.
Does not include the full website redesign or cold outbound outreach (see Option B), or the Pan Am Place business account management (see Option C).
Everything in Option A (including the full Real Man Boxing monthly thread), plus the full redesign of panamplace.com — replacing the existing site entirely, with ongoing website management during the engagement. Same-day updates instead of waiting on Chris's team, and a donation-optimized home for the whole campaign.
Also adds cold outbound outreach to Winnipeg businesses we don't have warm leads with yet — list building, drafted messages, execution, and follow-up tracking on top of the inbound flow.
Everything in Option B, plus full multi-channel activation. Pan Am Place LinkedIn and Meta business accounts (Facebook + Instagram) get set up and managed long-term — permanent assets past this engagement, independent of the personal accounts.
Your content and Sue's gets remixed and syndicated through the Pan Am Boxing Club accounts I already run. Multi-channel content production across every surface so every channel stacks instead of competes.
At day 90 we review the real numbers together. If you want to keep going, there are three paths and you pick whichever fits what's working.
Ongoing panamplace.com maintenance — edits, updates, same-day turnaround. Applies if we went with Option B or C and I'm already managing the site.
One to two posts a month on your LinkedIn and Sue's, RMB thread continues, monthly performance report.
Whichever option you started with keeps running at the same monthly rate, open-ended from here. Same scope, same cadence, no paperwork.
RMB has always lived as a page on the Pan Am Boxing Club site, but given the distinct audience (men 40+, mental health through boxing) and the fact that the 2.0 waitlist is already live, a dedicated standalone site probably makes more sense. realmanboxing.com is available to register for one cent.
Built on the same design system as everything else, so it's fast to produce. One-time build plus a light monthly maintenance fee to keep the site fresh with new content, waitlist updates, and any changes as the next cohort launch approaches.
I've been working with $1,000 up to $25,000 across four tiers. Your read on whether those numbers fit the kind of businesses you're actually talking to — or whether they need to move up or down.
Anything not locked yet — prize, registration rules, comped teams — I need to know before the landing page ships. We can walk through it together at kickoff.